FATED PARTNERSHIP: FULL BRANDING & LANDING PAGE

For Sips & Scoops, we partnered with the client to craft a brand identity that blends the warmth of a neighborhood coffee shop with the playful charm of an old-fashioned ice cream parlor. With a pastel-inspired palette and a design rooted in elegance, we created a space that feels both inviting for families and deeply connected to the local community through its support of regional suppliers.

A key priority for the client was ensuring instant recognition—the branding needed to clearly communicate both coffee and ice cream at a glance. To achieve this, we focused on a refined yet whimsical aesthetic, balancing simplicity with sophistication. The visual identity draws from timeless femininity, expressed through delicate one-line illustrations, minimalistic yet expressive typography, and a soft, dreamy color story. The result is a brand that feels effortlessly chic while maintaining a welcoming, down-to-earth presence.

BRAND PRIORITIES