FATED PARTNERSHIP: FULL BRANDING

Rooted in the hardworking spirit of Houston, Missouri, Wheelhouse Tire & Auto was built to be more than just a repair shop—it’s a trusted cornerstone for the local community. The brand needed to feel tough yet approachable, balancing reliability with a down-to-earth, no-fuss attitude. Inspired by the needs of everyday drivers, grit of hardworking farmers, and the passion of truck enthusiasts, the identity reflects strength, durability, and ease of service.